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When You Purchase, Prepare For Some Strategies.

2015/7/3 19:30:00 23

PurchaseOpening StrategyClothing Marketing

On the choice of source, many people think the cheaper the better. In fact, this is a misunderstanding, why? Because when we covet cheap to enter a dozen or so pieces of clothing, basically, some middle and high-income customers will not buy it when they see such a source of goods. The price of goods coming back at a low price will not be too high, so that those middle and high income customers will have great doubts about the quality of the clothes first. As the saying goes, "a penny and a piece of goods", tens of pieces of clothes that can be bought, and where will the workmanship and quality be good?

How to accurately locate their customers? It depends on what age the shopkeeper wants to do and what customers he wants to spend. It is really not sure what you want to do. You should control the proportion of high school and low clothing in the right proportion. High quality, low income, low quality and more advanced, moderate and moderate purchase, according to the ratio of high: medium: low =1:3:6. Some low-grade clothes can't sell if they go too far. They can be promoted at the door. Discount The popularity of shops.

When you pick up the goods, what style do you have? First of all, it is not to consider their personal preferences, but rather their customers' preferences. First, recall what styles are best sold in their shops, and then integrate them into the characteristics of their customers. Take delivery of goods 。

Taking children's clothing as an example, children are most sensitive to colors and patterns, so they can take some colorful pictures and love cute styles. Young people pursue fashion and fashion, and highlight the style of personality is absolutely the most suitable; middle-aged clothes. style On the choice, steady and comfortable is the most important. Different age groups have different preferences for clothing styles. They need more attention and Pondering on weekdays.

Before bargaining with wholesalers, setting a suitable price in your mind is very important. Otherwise, wholesalers will be slaughtered if they talk about their exports and do not have the bottom of their hearts. Different types of clothes have different prices. Some clothes are large sales, customers demand many, the price does not have to be too low, anyway, the market is placed there, it can definitely be sold; no one likes it, but much pressure can be much lower, because profits can not be held in advance, cost loss will be reduced.

Some clothing prices are not important, consumers only care about whether they have to sell, even if they come back. Therefore, the most important thing for buyers is to have a keen sense of smell and to have a clear taste for customers.


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