Luxury goods are not well known in China now, and the measures such as price adjustment and discount have not improved very well.

How can the big players change the status quo?

(Givenchy) invited Li Yuchun to be the global spokesperson. TAG Heuer invited the new generation idol Li Yifeng to be the brand ambassador. This is another young and powerful star after Jeremy Lin and Gloria Tang as the brand spokesperson.

It seems that the big names now start to take the IP effect.

From mainland draft shows, they have been developing their performing arts for many years. They have published many music albums, tried to write music and songs, and acted in TV dramas (ancient sword and strange tale, live fragrance, grave robbery).

This year, Ron den Forbes is the top ten Chinese celebrity list, leading all young artists.

Li Yifeng has gained a large number of loyal fans with his unique personal charm and fashion taste, becoming the pioneer of the new generation of high quality idol and the leading trend of the Internet age.

Today, he is confirmed by Claude Claude Biver, chief executive officer of the CEO of the tigers, and the chief watch officer of the watch Department of the French Road,.

Brand new ambassador.

In addition, Mr. Claude Bif said that "Li Yifeng's influence in the post 90's of the Greater China region is extraordinary. His success is a symbol of the vitality and possibilities of young people.

Why do we need celebrity endorsements for luxury goods? Undoubtedly, because the star's appeal in the mass market, the intangible commercial value attached to its image is the reason why the brand has paid more and more attention to celebrity spokesmen in recent years.

The powerful stars and idol stars who have many young fans and often active in front of the screen have become an effective way to enhance the image and influence of luxury goods in China. So we can see that the recent big moves have been placed on the stars with great influence and have taken the IP effect.