Celebrity endorsement is nothing new. In recent years, luxury brands are not doing well in China. Will the aura of Li Yuchun and other stars help the big players change the status quo? Here world Clothing and shoes Xiaobian of the network introduces us from Li Yuchun to Li Yifeng, a young and charismatic star to make famous brand spokesmen for famous brands.

Luxury goods are not well known in China now, and the measures such as price adjustment and discount have not improved very well. In this regard, how can big players change the status quo? So Givenchy invited. Li Yuchun As a global spokesperson, TAG Heuer invited the new generation idol Li Yifeng to be a brand ambassador. This is another young and powerful star after Jeremy Lin and Gloria Tang as a brand spokesperson. It seems that the big names now start to take the IP effect.

　 Li Yifeng, new brand ambassador of heuya 　

"Influence" is undoubtedly the primary indicator of brand measurement spokesperson. Whether it is popular brand or high street brand or luxury brand, it can not escape the focus of business factors, all behaviors are driven by interests. Why do we need to find celebrity endorsements for luxury goods? Undoubtedly, the star's appeal to the mass market, the intangible commercial value attached to its image is the reason why the brand has paid more and more attention to celebrity spokesmen in recent years. The powerful stars and idol stars who have many young fans and often active in front of the screen have become an effective way to enhance the image and influence of luxury goods in China. So we can see that the recent big moves have been placed on the stars with great influence and have taken the IP effect.

　 Hoya Brand Ambassador: new generation idol Li Yifeng

　 Li Yifeng

Li Yifeng, from the mainland talent show, has been developing his performing arts step by step for many years. He has published many music albums, tried to write and write works, played in TV dramas ("ancient sword and strange tale", "live fragrance", "Tomb robbery notes"), and bravely entered the big screen, breaking through myself and climbing the heights of career, and won numerous awards. This year, Ron den Forbes is the top ten Chinese celebrity list, leading all young artists. Li Yifeng has gained a large number of loyal fans with his unique personal charm and fashion taste, becoming the pioneer of the new generation of high quality idol and the leading trend of the Internet age. Today, he is confirmed by Claude Claude Biver, chief executive officer of the CEO of the tigers, and the chief executive of the watch Department of the French Road,, and has become the new brand ambassador of tiger Heuer. In addition, Mr. Jean Claude beaver said, "Li Yifeng's influence in the post-90s of great China is extraordinary. His success is a symbol of the vitality and unlimited possibilities of young forces.

　 Givenchy global spokesperson: Li Yuchun, an elected idol.

　 Li Yuchun speaks for Givenchy 　

Li Yuchun, as China's earliest "elected Idol", has accumulated a large and loyal fan group in the ten years of her debut. She can see that there is no lack of recognition of world class music awards such as WMA and EMA, which is rare in Chinese music circles. At the same time, she was the first Chinese female singer to get on the inside page of the Italy edition of VOGUE. Whether from the mass base, professional achievements or the recognition of international fashion circles, Li Yuchun will become the priority choice for big names in finding spokesmen. Moreover, Li Yuchun has always been the death powder of Givenchy, just like Chun Chun said: "I am not a blind adored person, I am also speaking for myself."

　　 Ma Tianyu and Yang Yang on Gucci show

Of course, in addition to asking Li Yuchun and Li Yifeng to be the spokesperson, in the 2016 fashion week of Milan, which is just ending this year, Gucci's (Gucci) 2016 spring summer show, Z ZEGNA show and Hogan show can see the figure of China's super high popularity idol stars, such as Yang Yang, the Ma Tianyu with high popularity and the popularity of Ma Tianyu. These are brand The celebrities invited by Fang Fang to watch show are in common: high value, young, high value, young fans, and active ICON on the big screen.