How to investigate a Brand Company and how to investigate it? These are also the most annoying things for many investors who choose underwear industry for the first time. Now let's share with you some ways to explore a brand.

When joining the underwear store, we should pay special attention to the standardization and scientificity of the headquarters in management and market operation, as well as the image, management, craft and profitability of the store. For example, many intentions customers will come to our headquarters in Shenzhen to check our direct outlets. The more direct outlets, the better. Terminal profit The higher the sales return is, the better it will be to open shop continuously, be trustworthy, and vice versa.

　　 Direct shop It is directly operated, invested and managed by the company headquarters. The franchisee is organized by lingerie enterprises, and the service logo is authorized to the franchisee, so that the franchisee can use the terminal store to join the image, brand and reputation of the headquarters. Therefore, the franchisee's operation status is more closely related to the investors.

Underwear brand distribution network is very wide, the authenticity of the national monopoly chain depends on whether we can publish these exclusive address and actual shop pictures, and are not afraid of investigation and cooperation. distributor Relatively stable, considerable return on investment. On the contrary, if the brand of the other side rarely distributes the network and does not release any pictures and addresses of the actual shops, it is likely that there is no fear or fear that investors will inspect the dealers that they have already collaborated with, and the credibility of the project is very low.

Finally, when visiting a franchised store, it can be "quietly". For example, you can go to their franchisees and try to communicate with shopkeepers without accompanying the headquarters staff, then observe the image, brand management, service and customer flow of the underwear store.

Small investment in underwear industry and low threshold are the choices for many people to join in business. Choosing a brand is one of the most important parts of the lingerie store. Before choosing underwear to join the brand, the most direct way to understand the brand is to inspect the terminal store of the brand product. The profit of brand management depends on the terminal effect. If a brand terminal sells well, it can prove that it has high operability.

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Customers who enter the store do not mean that they will buy things. Maybe only 100 customers have only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%. Poor brands may have a turnover rate of around 10%, or even less.

If the store implements meticulous management and meticulous marketing, the turnover rate can also be improved. The same shop, the same product, shopping guide is not the same, its sales will be very great changes.

Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different. Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

Therefore, turnover rate is related to service level and sales skills. Therefore, we must find ways to train sales skills. In all sales techniques, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.