UNIQLO fire!

On the morning of July 15, 2015, almost simultaneously on the homepage, WeChat and micro-blog set off an incident in UNIQLO fitting room.

In terms of marketing, the speed of spread is 2 hours, and the value is equivalent to that.

A free advertisement for a single day cost of 20 million has been made.

Please keep the bottom line!

So far, there are so-called "tourist groups" waiting to go to Sanlitun's UNIQLO fitting room.

The major brands are following the trend of speculation. Among them, there are many strong competitors of UNIQLO, and even some unknown shops have released unscrupulous pornographic pictures on Taobao, selling heroines with the same shoes, leading actors in the same glasses and so on.

I believe that UNIQLO will first find some of the so-called opinion leaders, in fact, take the money to write a soft "senior 50 Fen party", saying how innocent the brand is, condemning the disordered network and ugly human nature.

Then we can wait for the right time to issue the official disclaimer and condemnation statement, and then launch the virtual fitting room project. We can wait and see in the near future.

For this event, UNIQLO officials also made a statement on micro-blog, denied the alleged hype in the rumor, and reported the matter to the relevant media. Interestingly, in the second statement of UNIQLO, it also stressed the need to "properly and properly use the fitting rooms provided by UNIQLO[UNIQLO" shops, so that the visitors could smile.

about

Is it really vulgar marketing or video leakage? Some think it is too young for people to find excitement. Some say it is advertising marketing by UNIQLO, no matter what the facts are, anyway, what can be identified basically is UNIQLO fire!