GAP (Gapu) is one of the largest clothing companies in the United States. Fast fashion brands and celebrities have launched an endless array of clothing. The very showy show host has to work with GAP to make children's clothes.

Fast fashion brands and celebrities are no longer innovative. Uniqlo Zara, H&M's cross-border cooperation series emerge in endlessly.

Before that, we said that the positioning of GAP products was not clear, and the decline in same store sales for 13 consecutive months led to a large-scale closing shop trend. But not all products are sold poorly, and its children's wear line Gap Kids is excellent.

The GAP chose to collaborate with Ellen DeGeneres, a popular talk show in the US. Children's wear The series is named "GapKids x ED", which is supported by a social movement that advocates "encouraging girls to hug, focusing on their independent personality and finding their own voice", which is also commonly expressed in programs.

The series will be released in August 17th, and can be purchased on stores and e-commerce websites in China, the United States, Japan, the United Kingdom and Canada.

According to some of the pictures and videos released by a magazine, the little girls seem to be highly publicized and energetic. They are skateboarding athletes, drummers, engineers and entrepreneurs. These titles don't sound related to the age of the girls, but Gap wants to tell the world that they are possible.

"From my own experience, I do not feel more comfortable than embracing my unique personality. What I think is that if we show children who are unique, we may encourage more children in the world to do things we want to do. This effect will spread slowly through the way that affects people around us, so our world may become more interesting in the end. Vogue said to him.

Gap chooses him as a partner, not only because of the recognition of children's personality development concept, but also, of course, it is part of its joint series to convey the spirit of brand, but more importantly, it is the expression of sales appeal.

It seems that Gap wants to restore the market image with the best selling children's clothing.