ConsultancyBain&Co forecasts that the men's clothing market, which accounts for 40% of the global garment market, will grow at 14% annually. Women's wear About two times. Jean-MarcBellaiche, an analyst at Boston Consulting Group, said: "compared with the women's wear market, the men's wear market is not yet fully developed. Luxury brand Much more research is needed. "

After PPR Group acquired Italy brand Brioni, LVMH group announced this month that it will make a large-scale adjustment to Berluti menswear brand. Berluti brand is famous for its 4000 Mens men's shoes. JohnnyDepp and RyanGosling have worn the brand's men's shoes.

PPR said the Brioni brand will launch its first men's show in Paris in January next year, which is designed by AlessandroSartori, who has been the chief designer of ErmenegildoZegna brand.

If Brioni and Berluti brands want to grab the men's wear market, they must do more preparatory work, such as HugoBoss, Burberry, Armani, Dunhill, ErmenegildoZegna and so on. market Stand firm.

JasonDing, a partner from ConsultancyRolandBerger, said: "fame is in China. Consumer In the middle of the great influence, to open the Chinese market, popularity is a key link. "

Brioni brand has a high reputation in Europe and North America, but few people in China and other Asian regions know that Brioni brand wants to further open the Asian market with leather products.

Berluti brand Led by LVMH group president BernardArnault's son AntoineArnault, the popularity in China is much higher than that of Brioni brand, but men's clothing share is not high, and sales are only 50 million euros.

It is estimated that the Chinese market will account for 44% of the global market share by 2020. Hermes group also said its sales of men's luxury goods were much higher than that of the New York region.