Alibaba Join Hands With NBA Star Kobe.
This article introduces Alibaba to join hands with NBA star Kobe.
brand
Products.
Alibaba group and NBA star Kobe recently established their personal naming company recently announced that they will cooperate in the launch of China's brand products, and by Alibaba group's Taobao and Tmall platform sales.
Ma Yun, chairman of the board of Alibaba group, said, "Kobe is an innovative spirit.
enterprise
The family built their own legend inside and outside the stadium, inspiring Chinese basketball fans and fans.
We are very pleased to work with Kobe to encourage young people all over China to inspire their dreams and release their potential.
The Alibaba group will launch exclusive biography of Kobe Kobe Mousika by Tmall box in August 8th.
Kobe shared his philosophy in life and reviewed the ups and downs he experienced on the pitch.
Kobe said, "I believe that understanding other people's life experiences will help create your own life.
My dream is that others can get inspiration from my personal story, so as to create their own wonderful life story.
To promote this biography documentary,
Alibaba
And Kobe will work with sina to set up a social media platform, so as to provide a new channel for Chinese young generation to directly understand Kobe's philosophy of life.
Alibaba and sina will continue this SMEP (star, media, platform) cooperation mode.
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