According to statistics, in the first half of 2015, China's textile and clothing export prices fell by 1.45%, and the number of exports decreased by 1.48%.

China in the first half of the year textile Garment exports fell 2.91% year-on-year, the first negative year-on-year growth in recent years. The market forced the transformation and upgrading of enterprises as soon as possible.

In the factory workshop of Shekou, Shenzhen, the workers making clothes are busy. Zhai Xiaoping, honorary president of Shenzhen clothing association, said that although the factory is still in production, the number of processing has been greatly reduced.

Zhai Xiaoping: "in the past, we were ordinary. yield It will be about 400 pieces a day, maybe 200 now. "

Not only is the daily output reduced, but also from the daily production. Garment factory The number of workers to the number, so that profits shrink at least 30%.

Zhai Xiaoping: "at that time, if gross profit should be calculated, there should be a profit of 20% to 30%. Now the profit is only one digit, and the digit is decimal."

Zhang Qinghui, vice president of China Fashion Designers Association: "the export market is shrinking due to the rising labor costs and the increase of the cost of production elements. We are losing competitiveness in some low-end markets."

As a representative of China's labor-intensive industries, the textile industry is in urgent need of transformation and upgrading. Yuan Lei, director of Industrial Operation Research Institute, Institute of industrial economics, Academy of Social Sciences,

Yuan Lei: "the first is the upgrading of technology, because the textile industry is a traditional industry, but in fact, in many areas, the technology content is very high. For example, some outdoor products, medical textiles and so on, can not be produced in China at present. If we can achieve technological breakthroughs, there will be a big increase in the added value of the products. The second aspect is that on the brand, textile and garment exports are the most fundamental problem of brands, but China's brand is relatively weak. Third, it is the market channel, how to establish a network of mainstream sales channels, which is also an urgent need to establish.