A fashion designer from Shenzhen told her "New Oriental Spirit" works. It was very attractive.

This designer is Zhao Huizhou, founder and chief designer of Yi Hui fashion group.

In the past 18 years, Zhao Huizhou has been looking for a new way of integrating oriental culture with western culture.

As one of the most important representatives of Chinese contemporary fashion designers, her action has triggered an important proposition for designers: what is the role of designers?

Dynamic "New Oriental Spirit"

In Zhao Huizhou's view, the East is not a geographical concept, but a cultural self identification.

In March this year, she worked with the famous Chinese ceramic artist and the representative of new official kiln Li Shen Shen to launch the New Oriental spirit art exhibition.

This cross-border cooperation gave Zhao Huizhou more ideas about the expression and extension of New Oriental design spirit, and she began to look for more foothold.

"To do well in costume design, draw inspiration from Limited clothing circles, and frame creative ideas.

To promote sustainable breakthroughs in local design, we must achieve cross-border integration.

In addition to working with ceramic artists, she will work with the famous Chinese technology companies, hina group and North dress Innovation Park, to create more interesting works that combine the future concept of science and technology with the exploration of New Oriental Aesthetics in May.

Looking at the Asian designers who are based on the international fashion industry, they all stick to the national gene.

As an important "Chinese intelligence" force in China's clothing industry, we can find the modern expression of the New Oriental spirit, so as to establish the label of Chinese designer brand in the international fashion industry.

Zhao Huizhou believes that western brands are more persuasive and market oriented when they express western aesthetic elements. Local brands must seek brand innovation from their cultural genes.

To achieve this, it is obviously necessary for local designers to find the modern expression method of "New Oriental Spirit" through the integration of cross-border resources, and constantly innovate the connotation and denotation of "New Oriental Spirit".

Seeking innovation from the industrial chain

In fact, whether the New Oriental spirit and elements can be inherited and innovating in a sustainable way is how to make younger groups recognize and advocate traditional culture.

For designers, they can neither attach too much to the new trend nor ignore the impact of these cultures.

How should a designer define his role? Where is the direction?

Facts have proved that positioning accuracy and specialization is the premise of designer's brand survival. Whether we can balance and balance the design and business, and whether we can freely pform the dual role can depend largely on the rational and irrational commercial consciousness of the designer.

After 18 years of market baptism, Zhao Huizhou's business sense has evolved into commercial intuition.

2014 China's textile industry annual innovation figures award ceremony of the selection of characters covered the textile machinery, fabrics, printing and dyeing, home textiles, clothing and other textile industries in various fields, Zhao Huizhou is among them.

For fashion designers, it is indeed surprising that the innovative personage award in the textile industry can get the upper reaches of the industrial chain.

But judging from her professional comments and her performance in the past year, Zhao Huizhou can be honored.

In particular, last year's participation in the costume design of APEC leaders and ladies made Zhao Huizhou open more and more innovative attempts. These innovations were not confined to the style and design of clothing, but gradually extended to the upstream of the industrial chain, and began to integrate into the creative thinking from the source of the textile and garment industry chain.

"Besides clothing design, the industry has also put forward higher and higher requirements for designers to integrate and innovate their resources in the industrial chain.

To maintain the brand innovation persistence, we must rely on the support of every link in the industry chain.

Zhao Huizhou said.

In this regard, she has been trying to control the upstream part of the industrial chain - fabric design, which is also the development direction of the international design circle in recent years.

It is reported that the Australian wool Bureau, the popular fabric development center and the China fashion fabric innovation alliance have established long-term cooperative relations with Zhao Huizhou.

And the APEC core design team is also related to Zhao Huizhou's strong integration capability of the industrial chain resources.

The integration of resources in the industrial chain also allowed Zhao Huizhou to remain calm in dealing with plagiarism.

"Even if someone can copy my style, they can't get the fabric of my work.

Clothing terminal display is difficult to achieve the same performance as my work.

It has to be said that the cooperation between designers and industrial chain resources not only keeps the competitiveness of their products, but also promotes the commercialization of upstream suppliers. This is also the direction and requirement of the whole industry pformation.

In Zhao Huizhou's view, this is more like an industry responsibility.