The latest report released by the group shows that GAP sales in the same store in July showed a drop of 7%, far exceeding 2% in the same period last year, which is the 15 consecutive month of decline in GAP's same store sales.

According to the financial report, as of August 1st, GAP group's income was 1 billion 120 million US dollars, a decrease of US $50 million compared with 1 billion 170 million US dollars in the same period last year, down 4.3% from the same period last year.

GAP 7 sales in the same store fell by 7%, leading to a 3% decline in the group's same store sales. Another group of brands, Banana Republic 7, also fell 10%.

GAP group's two quarter earnings fell 2% to 3 billion 900 million US dollars, down 80 million US dollars from last year's 3 billion 980 million US dollars.

Yang Dayun, President of excellent international fashion brand investment company, said that fast fashion brand positioning can promote brand development accurately, but GAP is very awkward in the middle position of fast fashion brands.

, Forever21,

And other fashionable brands take away. Consumers who advocate basic fashion will choose.

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