The purpose of market positioning is to determine the image or location of a clothing store in the eyes of consumers.

Through market positioning, we can convey to consumers the marketing information about retail stores such as products, prices, services, business concepts, business methods, and overall image.

If a low price shop or discount store attracts customers at low prices, designer clothing stores attract specific consumers with their designers' reputation or style. Casual clothing stores attract fashion pursuers with popularity.

Commodity style positioning.

Before deciding to open a shop, we should first consider the style of the merchandise.

There are various styles of commodities, which can be used for structural planning with single brand goods, or for commodities of clothing bulk group.

Commodity positioning.

Clothing commodities are classified according to different classification standards.

For example, according to the classification of styles, they can be divided into men's wear, women's wear and children's wear. According to the price classification, they can be classified into low, medium and high. According to their styles, they can be classified into OL, neutral and so on.

Then

Location.

Positioning is the necessary step to open a clothing store.

The new entry of clothing stores should put the positioning of the format in an important position.

Which format is most suitable for the shop to be opened? Is it a clothing store located in a department store, a small high-end luxury store, or a general area business shop, or a low-grade clothing store? Is it a direct business way to open a store or a chain store? This is determined by the new entrant according to its own business format.

Then

Location.

Most of the most common brand stores have adopted a single brand positioning.

For non brand image, bulk clothing stores generally take the positioning of locking prices.

Clothing stores with a relatively small scale are limited to funds and space, and they usually take the direct operation of special store operation, consignment sale or direct purchase.

The same is true, to give your store a market positioning, a goal! For example, what kind of consumer group are you targeting, what kind of clothing are you selling? How should your price be positioned?

The new novice shop operators are very confused. The successful shopkeepers are coming to understand the hardships and puzzles of the novice.

The positioning of novice is very important, which is to do what kind of clothing.

One hundred people should have one hundred standard answers to this question. Each person should take into consideration his own economic strength, local consumption level and consumption habits, and consumption main force, his own interests and hobbies, and consider the existing shop situation. At the same time, he should combine his own advantages and the best source of goods to consider comprehensively.

Combined with many factors, it is difficult for outsiders, especially those who do not know your local situation and your personal details, to give specific guidance.