New York, USA -- physical retailers are starting to use interactive fitting rooms and robot shopping guides to revive sales performance and resist online competitors.

Retailers are using robots and other technologies to supplement stores and warehouses, BloombergIntelligence AnuragRana said in a report on Thursday.

And to improve customer experience, this has become the driving force of sales.

The US Retail Federation (NationalRetailFederation) expects retail sales to increase by 3.5% this year, while online sales will grow by 8%.

"Emerging technologies are pushing the retail industry to make significant changes," Rana said. "Physical retailers are actively adopting advanced security measures, analysis technology, robotics, mobile solutions and connecting devices to enhance sales and supply chain management, so as to cope with the problem.

Threats.

Full channel shopping

In some stores in Messi stores, customers can use the "smart" fitting room to view the colors, colors and other information they can buy.

They can also upload photos of single products through a mobile phone application to find out whether there are similar products in the store.

Bloomberg intelligence analyst Rana and PoonamGoyal think: this reflects a new one.

Full channel shopping.

Such as Messi stores and Staples (StaplesInc.) are expanding their shopping channels, enabling customers to seamlessly experience online, mobile and physical store shopping.

According to ShopperTrak's data, the United States in June

Sales fell by 0.3%, less than the median increase of 0.3% expected by Bloomberg research.

In July, the number of American stores decreased by 4.9% compared with the same period last year.

"Customers still like shopping in physical stores, but they also want to enjoy the convenience of online shopping and mobile animals. This is our key advantage for purely online competitors," said DemosParneros, Staples's North American regional and online operator.