Today, it has become the Bonobos of the largest clothing brand customization website in the United States, founded in 2007.

The two founders Ryan Spari (Brain Spaly) and Andy Dunn (Andy Dunn) came from Standford School of business, and the inspiration for entrepreneurship came from a lesson from professors: "you can change the world's unsatisfied things through business."

Spari, whose body is not ideal, can never find his trousers, and duen, like most male consumers, is too lazy to go shopping.

After a small trial in Standford's campus, Spari and Donne formally founded the Bonobos. As a result of solving the problems of many male consumers, they quickly accumulated a number of target users.

Known as the United States

Bonobos built this strange shop and made it a "Guideshop", including the shop in Fifth Avenue. At present, there are 17 Bonobo in America.

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The most interesting thing about this experience shop is that you can never buy anything, but at the same time you can find any size you want to find.

Although you can't buy anything, you can place your order on the spot when you pick it up, and then Bonobos will deliver it to you free of charge, just like the traditional business model.

In other words, Bonobos has turned the physical store into a fitting room.

But the advantage of this pattern is that you can find all sizes and colors of all clothes here, just like searching for points on Amazon, but the difference is that you can try clothes here.

From the "inventory" point of view, the reason why all colors and sizes of all garments are available here is that each style, size and color are only 1 pieces, so there is no inventory at all.

From the store itself, shops usually have two floors, one is usually casual clothes, and the two is usually formal clothes.

It sounds strange, but customers have nothing to worry about, because when they enter a store, there will be shop assistants to introduce the business model of the shop, and the shops are not large, with less than 400 square meters (4000 square feet).

Here, a salesperson will help customers find any style you want, and customers can even make an appointment to shop.

The consumers of e-commerce want to try clothes first before buying clothes, instead of fantasies on the pictures on the computer screen. In order to meet this demand, Bonobos is considering continuing to open this kind of experiential shop - after all, it has recently completed a 55 million dollar investment.

future

We can not know what will happen, but it provides us with a good technique of clothing sales, and we are looking forward to its further development.