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The 2016 new product order meeting with the theme of "not enjoying the journey" was held outdoors. It also strongly supported Tianlun brand terminal culture promotion and product culture promotion, and set up a new brand communication mode to enhance brand affinity and product competitiveness.

Xu Tengda, general manager of Tian Lun Tian, said that in the future, Tianlun Tian brand promotion will continue to promote brand promotion while focusing on brand terminal culture promotion and product culture promotion, so as to enhance brand affinity and product competitiveness.

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With the theme of "not enjoying the journey", Tian Lun Tian aims at calling on outdoor sports enthusiasts to persist in their dreams, to set out courageously and to enjoy their unfulfilled life journey. It is not only the continuity and sublimation of polar dreams, but also the spirit of heaven which "challenges life and insists on dreams".

Ordering will be based on finishing the overall product structure, according to different products and functional characteristics of the "river suit", "wild running suit", "hiking suit" three suits.

And according to different outdoor sports occasions and functional focus design, we will launch different terminal brand communication models. The combination of scenarios, products and technology will enhance the vividness of the terminal and make the brand communication more direct and effective.

"We will upgrade the product culture system in 2016," said fan Peng, deputy general manager of Tien Lun Tian, so that products will be more vivid and more digitalized on the terminals.

On this basis, we will listen to the new product evaluation activities on the basis of the original product culture, listen to the professional outdoor appraisers' suggestions for new product development, fully launch the product APP rich product culture, and unlock the micro magazines together with different outdoor environments, which not only popularize outdoor knowledge, but also integrate product technology and create new demands.

Product APP construction is the protagonist of Tianlun Tian product culture promotion in the future. It will become the main highlight of Tianlun Tian's product culture promotion. At the end of the day, the end consumer will be able to fully understand the products purchased by sweeping the product APP two microcode.

At the same time, consumers can interact with APP, and feedback the real product experience to the product designer for the first time. The launch of product app will enrich the product culture and improve the competitiveness of products in the market.