It is understood that "China made" is a long-term strategic project of Alibaba Taobao in 2015, committed to helping.

Transformation of Taobao quality plant shop platform.

The "made in China" shoe platform has been promoted and co operated in Putian and Guangdong, and the third stop came to Wenzhou.

"Wenzhou shoes have sprung up in the Internet.

However, there are still many shoe factories or factories of good quality, and the degree of "touch net" is not high enough to open new sales channels.

Xiang Xiaoping, an expert in shoe and clothing operation of Taobao industry market department, analyzes that Wenzhou shoes are of high cost performance in the footwear quality of the whole country. The pformation of Wenzhou entrepreneurs is also very high. Although the development of the Internet is starting late, on the basis of this pformation, the speed of explosion will be very fast.

Xiang Xiaoping said that Taobao's "China made" is different from Tmall, so as to support small and medium-sized strength shoe companies, and jointly build Taobao quality factory shops for the purpose of promoting ODM, OEM shoes factories or factories.

Development.

The "China made shoes" platform will recruit 300 shoe factories or factories nationwide. The time limit for September 30th will be the standards for innovation, manufacturing technology and service system of the enterprises.

Since then, "Chinese manufacturing" will help enterprises to enter the Internet through training and coaching, and give them support such as proprietary signs, strong marketing activities and strong traffic volume.

It is reported that in August 3rd, "China made" has launched a brand group campaign with ten shoe companies in Wenzhou, allowing the shoe manufacturers to harvest many orders in the off-season.

"The second half of this year will be the peak season for footwear sales. The shoe companies that want to pform will take this opportunity to try."

Zhu Jiguang, executive vice president of Wenzhou Internet Economic consortium, said that if some enterprises or factories could not adapt, from the face of wholesalers to the direct side.

The association will organize experienced enterprises to help them, and enterprises can also consider outsourcing operations to provide a buffer period for pformation.