La Natsu Bell'S Brand Upgrading Strategy And Consolidation Of Multi Brand Strategy
Recently,
Shanghai
La Natsu Bell apparel Limited by Share Ltd announced that the group's wholly owned Affiliated Companies Shanghai lash Enterprise Management Co., Ltd. entered into partnership agreement with Beijing Junlian investment advisory partnership (limited partnership).
According to the news of investment boom, the two sides invested in the establishment of partnership Tianjin star Kuang enterprise management consulting partnership (limited partnership), amounting to RMB 153000000 yuan, of which, as a limited partner, as a limited partner, as a general partner, the Beijing Jun Tong Road will invest RMB 3000000 yuan. The total amount will be RMB 150000000 yuan.
Two months ago,
La Natsu Bell
Once started
brand
The upgrade plan has not only designed a brand-new trademark, but also updated the style of product design and decoration, and interpreted the elegant, classic and romantic style in depth.
Its product mix is also covered.
Women's wear
Men's wear, children's wear and accessories also highlight the brand image and consolidate the multi brand strategy of the group.
The partnership was set up to better operate capital, focusing on the red chip companies, pnational investment projects and other high growth projects listed in China's stock market.
The partnership will appoint Beijing Junlian Capital Management Co., Ltd. to provide investment management and management services to the partnership, including conducting research during the pre investment consultation process and providing assistance to general partners.
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