In the second half of 2015, the competition of Hai Tao's cross-border electricity providers is still warming up with acceleration.

This is a seemingly anxious industry: last year, the government's policy dividend was spawned. When consumers were not familiar with it, they entered the white hot qualifying and elimination tournament in only a year.

Blowout development has led to the industry's problems.

1, counterfeit manufacturers follow the trend of the sea, disguised as overseas goods.

Enter the sea scouring platform.

At this time, consumers have not yet learned the ability to distinguish authenticity from foreign goods.

2, homogenization, serious

More than 90% of cross border electricity suppliers are over 60% of diapers and milk powder.

3, keen on killing and price mixing, instead of pforming individuals to buy and buy Seafood together.

4, a complete and effective regulation has not been established. There are variables in the postal tax system. How will the small business providers who make profits on the basis of tax differences survive?

Tmall international, Jingdong world purchase, gather us speed

Hatching by the electricity giant, NetEase koala sea shopping, Shun Feng Hai Tao backed by veteran Internet Co and logistics companies, honey bud baby, ocean pier, Xiaohong book and other start-ups have also completed at least two rounds of financing.

In addition, according to the statistics of the Ministry of Commerce in 2014, there are more than 5000 enterprises engaged in cross-border e-commerce in China, and more than 20 foreign trade enterprises have carried out cross-border e-commerce business through various platforms.

At present, there is no future.

After the noise of 2015, let's see who is laughing forward.