According to Reuters, the Frankfurt Daily quoted in Germany. brand After CEO Herbert Hainer returned home from Asian countries, Adidas's performance in China has not slowed down.

Earlier this week, Stock index plummeted The global market is also facing a sharp decline, causing many enterprises to worry about the overall trend of China's economic situation, especially those that rely heavily on China as the main export market. However, Adidas CEO Herbert Hainer told the media that the company has proved that it has enough rebound capability in the face of economic recession. "We did not feel any crisis in China," the media quoted him as saying on Thursday.

Hainer said that Chinese consumers may delay the purchase of bulk consumer goods such as cars, but it has little impact on products priced around 100 dollars. " Sports goods Fashion status and demand remain strong in China. This is not only because of the advantages of Adidas brand itself. "

Adidas Sports fashion The concept is very popular in China, but its competitiveness is always under Nike. Because its roots are football, which is not as popular as basketball in other brands in China.