In from August 26th to 28th, the 2015 China International Home Textiles and accessories (Qiu Dong) Fair was held in Shanghai.

The COTTON USA "I LOVE MY COTTON", the theme promotion event of the US International Cotton Association, has brought nine advertising works to attend.

In fact, as early as the six months before the exhibition, COTTON USA has held tour promotion activities in Beijing, Dalian, Chengdu and Hongkong.

COTTON USA's advertising campaign carried out a visual interpretation of the "everyone loves cotton". Through a series of integrated promotional activities, the new thinking of consumers on "what to wear" and "how to wear" has been triggered, so as to further promote the good position of American cotton in the world.

The theme of the promotion is "I LOVE MY COTTON", which aims to actively encourage consumers and brands to resonate in activities and inspire everyone to share their reasons for loving cotton.

"I LOVE MY COTTON"

Launched in 2015, nine advertisements on the booth interpreted the true value of American cotton and the passion and concept contained in the COTTON USA brand.

The symbol of COTTON USA is a symbol of pure American cotton fiber, high-quality fabrics and responsible planting and management for environment and ecology. The fabric and clothing made of it are also ideal materials for expressing true personality.

At the exhibition, COTTON USA's booth was accompanied by six certified enterprises and home textile brands, including Iman, irbena, Jede home textiles, Esprit, Dalian Yigan and dinosaur home textiles.

They showcase high-quality cotton bed products and towel products.

Every certification company and home textile brand provide high-quality, comfortable and healthy home textile products for local and international family users.

Mao Kailin, director of China and Northeast Asia, interviewed China Textile Economic Information Network reporter, expressed her views on the theme promotion campaign: "we recommend the latest COTTON USA global advertising campaign to the accreditation companies and potential partners participating in the home textile exhibition, so that they can understand the benefits of high-quality American cotton for their products, so that their customers can enjoy a comfortable home life.

We see that the home textile industry in Asia and China is still growing steadily, and the home textile supply chain is also shifting in the region. China's home textiles may only meet domestic demand in the future, or from other countries.

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COTTON USA's global supplier and brand network can ensure that our partners maintain their purchasing advantages, no matter where their customers are. "