Last year, "double 11", Ali group's total turnover amounted to 57 billion 100 million yuan, of which mobile terminal paction volume of 24 billion 300 million yuan, 278 million orders for logistics, covering the world's 217 countries and regions.

Yesterday, Ali group CEO Zhang Yong at the "new network business summit" keynote speech, unexpectedly announced that in 2015 Ali "double 11" global Carnival officially launched, and to the audience to throw out a series of double 11 related "dry goods" this year.

Zhang Yong said: "double 11 investment activities have been launched this year.

This year, we do not value the specific sales figures, but we look forward to the latest products, the best experience and the most innovative consumption patterns for Chinese consumers from all over the world and in different fields.

"Double 11" Keywords:

Internationalization and O2O

2015 is an important year for the group of Alibaba.

We should turn this year's "double 11" into a truly "global Carnival".

Zhang Yong revealed that Ali has been working with several high-quality commodity producing countries' governments, trade associations and almost all world-class retail giants, and this "double 11" enables Chinese consumers to fully enjoy the experience of "ten thousand goods coming to the north".

Before yesterday's speech at the new Internet commerce summit, he also attended the signing ceremony of Ali group and metro.

As the third largest retail trade group in the world, Metro will take Tmall international as its entry to China's online shopping, so that the 360 million online shopping consumers on Tmall platform will have more convenient access to European and global commodities.

This action also predicts one of the key points of Ali's "double 11" this year, namely internationalization.

Another key word is O2O.

Alibaba Group recently became a shareholder in Suning, plus Yintai before, this year's "double 11", Ali will closely focus on these two large retail entities.

"Ali will cooperate with one hundred thousand entities, such as Yintai and Suning, to launch cooperation in the next 11 stores. Before the event, it will help businesses celebrate the" double 11 "from a series of marketing, user management, after sales and logistics, so that users can participate in shopping Carnival even if they are not in front of the computer or mobile phone.

Zhang Yong revealed.

Feng Xiaogang will direct the "double 11" party.

Unlike previous years, this year's "double 11", Ali group will invite well-known directors.

A 4 hour long party is preheated as a warm spot for the online shopping celebration.

The evening party will be held on the evening of November 10th, and will continue until the zero 11 in November 11th.

It can be predicted that Youku potatoes and other Ali's video sites will provide live broadcast for this evening party.

According to people familiar with the matter, inside the Ali group, the party was called "the"

"At that time, many famous stars will be present at home and abroad.

In late September, Ali group will also hold a business invitation for the "double 11" party.

Zhang Yong stressed that the party is not simply a variety show, but to reflect the characteristics of the electricity supplier, so that the audience interaction.