The Outdoor Market Has Ushered In The Era Of "Volkswagen".
Seven wolves, Anta, XTEP, and millet enter.
Outdoor market
As well as the rise of new brands, inject new vitality into the market, it also shows that the outdoor market will enter the era of "mass", and the "wolf" has been crying out for a long time in the outdoor market.
The "mass" era of outdoor market is first manifested in products. The increasingly blurred outdoor products gradually replace the highly specialized products and become the new favorite of consumers.
This is determined by the change of outdoor sports itself.
The outdoor industry starts from the small crowd to the public life. Today's outdoor sports fans have a wider range. They do not like outdoor skiing or only like extreme rock climbing. Instead, they have wide interests. Maybe they will have an improvised hike on Tuesday after work, and then climb mountains on Saturday. Some will also practice weightlifting and running in the middle of the week, so that the body can get more exercise.
In response to this change, outdoor market products after shuffling have begun to become popular.
The "mass" era of the outdoor market is also reflected in the seven wolves and other enterprises that seem to be unable to compete with the eight poles in the outdoor field.
brand
The camp has now become "public".
Whether it is the crossover of seven wolves or the birth of millet assault clothing, this view is well supported.
All kinds of forces are involved in the development prospect of the outdoor market.
After the shuffle, the gap in the outdoor market gradually emerged; meanwhile, the relevant agencies for domestic outdoor
industry
It is still very optimistic that the outdoor industry will maintain a growth rate of around 25% in the next few years.
All kinds of things once again ignited the restless heart of the outdoor market.
No one can give a very positive answer to the question of how much volume the outdoor market can achieve in the future.
But it can be expected that the cake capacity of the outdoor market will further expand after entering the "mass" era from the "niche" market.
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