Luxury brands have cut off their secondary lines and cut off their own secondary lines. Let's take a look at why luxury brands are so cruel.

2016 Kate Spade, unveiled in the spring and summer fashion week in New York, announced all the shops that shut off its own Kate Spade Saturday and Jack Spade. Whether it's the first line. Luxury goods Licensing or light luxury brands will basically develop their own secondary lines, but with the change of various factors, many luxury goods or luxury brands have cut off their own lines. 　　

Why do they turn off the auxiliary line? And what luxury brands have cut off their own secondary lines?

　 Kate Spade to develop China market

As early as this year, KateSpade announced that it had to turn off its low price product line brand Kate Spade Saturday and Jack Spade. After shutting down, it will focus on the main line and adjust its cooperative strategy to fully exploit the Chinese market.

Kate Spade Saturday is a low price sub line brand of Kate Spade. It is popular with young people for its lively, fashionable avant-garde design and less than 50% of the price of the main line brand. And Jack Spade as Kate Spade's men's wear brand, also has 22 years of history. However, Kate Spade has announced that all 19 shops of Kate Spade Saturday and 12 shops of Jack Spade will all be closed in the first half of 2015.

It is understood that although Kate Spade Saturday has been enjoyed by a large number of girls, it has gradually encountered difficulties in its own positioning: the sub card designed to bring pleasure weekend to young workplace women is often criticized because it does not conform to the design style of Kate Spade mainline. In addition, Kate Spade is famous for its leather bags, but Saturday, which is full of colorful clothes, does not have a larger sales contribution to accessories. Therefore, for these reasons, the fate of Saturday is being turned off.

"Kate Spade will grow into a company valued at $400 million," said Kate Leavitt, President of Craig Leavitt, "the purpose of the move is to further speed up brand building, clear positioning and show the greatest potential of Kate Spade to the public". Kate

However, the vice card shop does not mean that it will never be bought in the future. KATE SPADE SATURDAY will retain the brand and products and transfer it to the Kate Spade NEW YORK counters; JACK SPADE will strengthen cooperation with other retail partners, expand its own e-commerce platform, and gradually add customized clothing, sportswear and Handbag Products to expand distribution.

　 Burberry no longer renew Burberry Black Label ending 45 years of history

In July 2015, many Taiwanese loved Burberry Black Label (Burberry black label) announced the end of the 45 year history of the brand, which made many fashion fans in Japan startled.

It is understood that Burberry Black Label is the largest in Japan. Clothes & Accessories The manufacturer, the three chamber of Commerce, produced the contract with the British Burberry company in May 19, 2014 and expired in June next year. The British Burberry decided not to renew the contract, so the two sides decided to stop cooperation. Burberry Black Label also decided to officially withdraw from the Japanese market.

However, the Japanese side also said that Burbeery will produce its own products of unified specification after the contract is concluded, and will sell directly in Japan.