Boboley once again surpassed all other brands in the digital world.

The British luxury goods company will be the first to build its own music channel on Apple Music this Tuesday.

Angela Ahrendts, a former general manager of bobury, pferred to Apple Corp to take over retail business in late 2013. She played a role in this unprecedented cooperation agreement.

Users can visit the bobury channel via the Curators column.

The channel will show the exclusive cooperation between Boboli and the new talent in the UK, while playing music performances, songs or movies, and regularly updating the latest British music scene.

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This channel will be used to play the content of Burberry Acoustic, which is a platform created by the brand in 2010. It will disseminate carefully selected music show music performances through its official website and YouTube website.

It will introduce a series of young artists.

This includes Lilla Vargen, Georgie and Rhodes, as well as the music performance of British singer and composer Alison Moyet, which will be taken during the September 21st Boboli fashion show in London.

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