Recently, DIESEL launched jeans custom activities.

During the period from September 19th to October 18th, a customer can bring a DIESEL jeans to a designated shop for free personalized customization, including rivets and buttons.

Designated shops include: Kerry Center store in Shanghai, Sanlitun store in Beijing.

SKP (formerly Beijing Xinguang Tiandi) store, Shenyang the Mixc store, Nanjing Nanjing square shop, Chengdu Ocean Pacific shop.

Following the activities of Converse's DIY sneakers and UNIQLO's DIY jeans, more and more fashion brands begin to emphasize the importance of "individuality".

Of course, the premise of these DIY is,

First, we must have a brand of the product.

Symbolic holes, handwashing, old Dirty jeans have a large number of fans, they advocate freedom and creativity, and now they finally have the chance to personally DIY their own jeans.

Besides the services provided by offline shops, DIESEL also worked hard in social media.

Sina micro-blog, users upload their customized jeans photos, creative sources, or in different areas of activity to gather more than 3 different custom rivets, and @DIESEL planet, will have the opportunity to win DIESEL cash coupons and other prizes.

Online activities will be more extensive, including DIESEL shops in Beijing, Shenyang, Shanghai, Nanjing, Chengdu, Hongkong, Macao, Korea and Thailand.