Whether it's a luxury brand or a light luxury brand, it will basically develop its own secondary line. But with the change of various factors, many luxury goods or luxury brands have cut off their own lines. For example, Kate Spade, unveiled on the 2016 spring and summer fashion week in New York, announced all the shops that shut off its own Kate Spade Saturday and Jack Spade. So why do we turn off the auxiliary line? And what luxury brands also cut off their own secondary lines?

It is understood that although Kate Spade Saturday has been enjoyed by a large number of girls, it has gradually encountered difficulties in its own positioning: This is aimed at giving young people a chance. Workplace women The side cards that bring pleasure weekend are often criticized for not meeting the design style of Kate Spade. In addition, Kate Spade is famous for its leather bags, but the Saturday, which is full of colourful clothes, is not able to contribute significantly to accessories. Therefore, for these reasons, the fate of Saturday is being turned off.

"Kate Spade will grow into a company valued at $400 million," said Kate Leavitt President Spade Craig Leavitt. "The purpose of this move is to further speed up brand building, clear positioning and show the greatest potential of Kate Spade to the public."

As early as this year KateSpade We announced that we should turn off its low price product line brands Kate Spade Saturday and JackSpade. After shutting down, we will focus on the main line and adjust our cooperation strategy to fully exploit the Chinese market.

Kate Spade Saturday is the low price of Kate Spade. Secondary line brand It is popular with young people for its lively, fashionable avant-garde design and the price below 50% of the main line brand. And Jack Spade as Kate Spade's men's wear brand, also has 22 years of history. However, Kate Spade has announced that all 19 shops of Kate Spade Saturday and 12 shops of Jack Spade will all be closed in the first half of 2015.

However, the vice card shop does not mean that it will never be bought in the future. KATE SPADE SATURDAY will retain the brand and products, and turn it into the Kate Spade NEW YORK counters. JACK SPADE will strengthen cooperation with other retail partners, expand its own e-commerce platform, and gradually add new clothing, sportswear and handbags products to expand distribution.