In the second half of last year, the price of its autumn and winter products increased by 5%. UNIQLO recently announced that it would start raising prices again in its own country.

Recently, UNIQLO released a summary of the 2015 autumn winter cashmere dress. Some of the fleece products will be raised in the Japanese market, with a maximum price increase of 50%.

At present, there is no news of China's market rising.

For UNIQLO's two price increase, the industry held a different view.

Some analysts believe that UNIQLO is testing the market reaction and the endurance of consumers to achieve the overall price increase. Others believe that UNIQLO raise the price is an exploration of brand pformation.

Yesterday, when he verified the matter to UNIQLO Chinese public relations, he learned that the company headquarters in Shanghai had not received any information about the price increase, and the company was busy with the opening of the cooperative Disney concept store on Thursday.

The summary released by UNIQLO shows that on the basis of improving materials,

Some commodity prices rose by 500 yen, according to yesterday's exchange rate of about 26.45 yuan.

Among them, 2015 autumn and winter new "zipper Zip Jacket", the Japanese price increased from 2490 yen (about 132 yuan) to 1990 yen (105 yuan) in the same period last year; the 2015 "autumn winter" female "HEATTECH T" price increased from 1000 yen (53 yuan) to 1500 yen (79 yuan) in the same period last year, or about 50%.

In addition, as a result of

Commodities were widely praised last year. UNIQLO decided to increase the style of the fleece products from 5 last year to 11. It will also increase the category of women's coat products and windshield jackets, such as "long pile fleece fleece coats". The price of such products is 3990 yen, or about 211 yuan, excluding tax.

The company said it chose to raise prices in response.

The low price of raw materials and the rise of labor costs have been brought about by the continued decline.

Beijing Business Daily reporter learned that UNIQLO's price increase has been brewing for a long time.

As early as April this year, the fast selling group of UNIQLO parent company said that after July, it would raise 20% of the new commodity 1/5 UNIQLO sold in Japan, but it did not mention whether the overseas market price was adjusted for the same period.

At present, UNIQLO has not disclosed whether the Chinese market will follow up the price increase.

In addition, UNIQLO has officially launched the new autumn and winter products in China earlier this month. Analysts believe that if there is a price increase strategy, it will be launched in the new period.

Beijing Commercial Daily reporters in the UNIQLO China official website and Tmall flagship store see that the sale of the fleece goods including coat, sweater, T-shirt, etc., the price range is 59-399 yuan, of which the price of 199 yuan of the fluffy zipper jacket products are mostly, single product month sales up to 406.