H&M, a clothing retailer, finally overcome difficulties and launched in Switzerland. Online store 。 Previously, Swiss local customers who were hard to please and 2-3 days' arrival guarantee were the obstacles encountered by the retailer in Switzerland.

Last year, Switzerland Apparel industry The total revenue amounted to 9 billion 110 million euros, while online retail share accounted for about 10% of total revenue. In addition, Switzerland is one of the top ten markets of H&M in the world.

According to recent reports from foreign media, apparel retailer H&M is about to launch an online store in Switzerland. Although H&M has not officially released the news, all indications suggest that the Swedish company will launch online stores in Switzerland in a few days.

E-commerce expert Reto Joller In an interview with the Swiss media "twenty minutes", one of the reasons why H&M launched online stores in Switzerland was that it was hard for local customers to please. Also, the 2-3 day arrival guarantee is the basic requirement for success, because Zalando has set such a record in Switzerland and other countries. This is not easy for H&M, because their distribution center is located in Germany.

It is not clear whether H&M will combine entity store business with online store business. Joller said that H&M has more than 90 densely distributed points in Switzerland, which is an advantage that its competitors, such as Zalando, do not have because Zalando does not have a physical store. H&M's physical store is mainly used as a customer's return point.

H&M is likely to launch online stores recently. However, About You, another rival of the company, launched its online store in Switzerland last week. The German electricity supplier exhibited about 30000 products.