When designing advertising slogans for promotional activities, we simply and rudely emphasize discount and bargaining, which are no longer immune to smart consumers.

Then, how can we design a slogan that sells consumers' interest? Xiaobian believes that we can start with the following three questions from the perspective of consumers.

Facing the doubts such as customers, we should proceed from the unique selling point of the product, and compare the common selling points with low price, good quality, sufficient source, quick and convenient logistics, obvious geographical or historical advantages, innovation, good brand image and perfect after-sales service, and so on. If you have more than one selling point, it is better.

The reasons for paying money are listed in advertising slogans, which makes it easier for consumers to touch their hearts.

It is not just advertising language. We usually need to use the so-called Title Strategy in all the copywriting we usually write. In other words, the success rate of your advertising campaign is determined by your title, and the remaining 20% are determined by the content. 80%

According to scientific research, when people are reading, people who read only titles are more than

The number of people who read simultaneously with the text was five times larger.

This gives us the inspiration to work hard under the heading, and use strong words on the headlines as far as possible, such as "free", "buy one get one free" and "clearance sale" and so on, so that customers can understand the benefits of this promotion.

We should know that people are petty and cheap, and only those who are good for themselves will be interested in reading carefully.

Many businesses are doing this now.

During activities, they are unwilling to provide customers with return services, and are afraid of losing money.

But I don't know if you have ever thought that the products we sell will be lower than the normal ones. If the businessmen are unwilling to make such a promise for return to consumers, it will also make consumers doubt whether the promotional products will have quality problems, rather than buying them in large quantities.

You know, with the guarantee of your return promise, there will be more people to buy the goods, the more the guarantee, the more profits it will have.

Of course, no matter what guarantee commitments are made, businesses need to be courageous and courageous.