"Dior Dior's high fashion business (Christian Dior Couture) has more than 2 billion euros sales in 2016, and sales doubled in the next five years," CEO Sydney Toledano of Dior Christian (Dior) said in an interview recently.

Meanwhile, the annual sales volume of Dior Dior Parfums has exceeded 2 billion 500 million euros, which is 43% higher than that of the fashion business.

At present, 90% of Dior's high fashion business is sold through direct sales outlets.

With the addition of new stores, since 2010, Dior has closed more than 30 stores that are not profitable.

At present, there are 200 direct outlets in hundreds of countries around the world.

Sydney Toledano said that although Germany's luxury consumption history is not long ago, the German market has performed particularly well. This year, Dior has opened two new stores in two cities in Germany, Dusseldorf and Frankfurt.

In 2016, it will plan to add 5 new stores to the third largest target market.

Other key target markets include Mara Thea and Thailand, and will continue to strengthen men's clothing business.

Besides,

It is also planned for San Francisco in the second half of this year.

Open a new store with Washington.

In fact, since Raf Simons 2012 took office as director of art, Dior women's clothing, clothing and accessories series has been maintaining strong demand, including sales of Dior high fashion business has increased by 60%.

Driven by strong regional growth in Europe, the first half of 2015 (June 30, 2015) data showed that global sales grew by 18% to 1 billion 750 million euros over the same period, increasing by 10% at a constant exchange rate.