Before Ma Yun's speech, the "double 11" trader, Alibaba CEO Zhang Yong, made a rare opening speech in English for 7 years.

According to him, this year's "double 11" home will be moved to Beijing, "Ali headquarters in Hangzhou, all businesses in Hangzhou, the past 6 years' double 11" home is also in Hangzhou, why this year in Beijing? We believe Beijing as the capital's great influence in China, we will start our internationalization process, believe that Beijing is a very good starting point - from China to the whole world.

After Zhang Yongxiu finished his speech, Mike Evans, the president and executive director of the new Alibaba group, remained on the stage to have a dialogue with representatives of the diplomatic envoys from all over the world.

The industry believes that Ali's intention is obvious, moving the world to a platform, highlighting the strong power of Ali globalization.

This year's "double 11" is playing the leading role in the globalization of China, which is suitable for Evans's China debut.

According to the reporter, the Tmall will jointly launch Tmall's "2015 double 11 carnival night" with Hunan satellite TV. The famous director Feng Xiaogang will be the director of the evening party, and the 4 hours global interactive live broadcast. The global consumers will welcome the arrival of the "double 11" zero point in 2015 in the countdown of the party.

At the same time, the "Tmall carnival night" will also be a new attempt through multi screen interaction and reconstruction of the "consumption + entertainment" mode, integrating the variety content, star game and mobile shopping together. The global consumers can watch and play while buying through TV, Internet, cell phone and other platforms, and participate in the carnival through multi scene interaction.

It is learned that through "

"Spring Festival Gala", there will be many stars sharing entertainment feast.

Among them, the world championships men's 100 meter freestyle champion Ning Zetao has been the first to confirm the alliance, will be in the "double 11 Spring Festival Gala" dedicated its first TV show.

With the advance of globalization strategy of Alibaba group, this year's globalization "double 11" will cover consumers in more than 200 countries and regions to achieve "global buying and global selling", and consumers can enjoy the fun of buying the whole world. Domestic brand businesses will also catch the "global sales" express, spreading the influence of Tmall's "double 11" to all parts of the world.

It is revealed that this year's

"Double 11" will play the leading role in the 11 key countries, including the United States, South Korea, Japan, Thailand, the United Kingdom, France, Germany, Italy, New Zealand, Australia and so on, covering all imported products including mother and baby, cosmetics, food, fresh food, clothing and so on, as well as retail formats such as department stores, supermarkets, fast moving platforms and tax free shops.

This year's "double 11"

The slogan of "the lowest price in the world" and "the global parcel post tax" were launched by more than 5000 overseas leaders from 25 countries and regions, including the United States, Europe, Japan and Korea.

"Global sale" is mainly Russia, Spain, the United Kingdom, France, Israel and other key countries and regions, including 64 countries and regions along the "one belt and one road".

The number of "double 11" discount products sold by the world will reach 50 million, with nearly 5000 domestic businesses participating, aiming at overseas consumers.

"Alibaba is a gateway for the world's brand-name products to enter China, but consumers still want to buy more things, want to better connect with the world, want anytime, anywhere, this is what consumers want, but also we are working hard.

We used to evaluate ourselves based on how much we have changed China, and how many worlds we will change in the future.

Zhang Yong said so.