UNIQLO Access Alipay Clothing O2O Mode To Open
Fast fashion giant UNIQLO is trying to occupy more markets through mobile payments.
UNIQLO Sanlitun Taigu shop staff yesterday confirmed to reporters that UNIQLO will gradually access all the stores in China to explore Alipay clothing.
O2O operation mode
。
At present, UNIQLO has access to Alipay in 12 stores including Sanlitun store. By October 22nd, the 340 stores in UNIQLO will support Alipay payment.
In the upcoming "double 11", UNIQLO will launch Alipay's flagship store and physical store through Internet access, and carry out big promotion on line and offline.
As early as April, UNIQLO worked with Alipay service windows to launch free distribution activities with Alipay's help.
Big data
Ability to analyze consumer shopping habits and enhance store services.
Independent fashion analyst Ma Gang said that UNIQLO's cooperation with Alipay can not only enhance user experience in store consumption, but also optimize and integrate the resources of UNIQLO online and offline, which is an exploration of the pformation of O2O mode.
At present, mobile payment, represented by Alipay, is deeply affecting people's consumption habits.
The 2015 China Internet financial development report shows that mobile payment enriches the payment scenario and has become the most commonly used payment tool outside bank cards and cash.
Ma Gang told the Beijing Commercial Daily reporter that mobile payment is the development trend of the garment industry.
Previously, seven wolves, Metersbonwe, fashion fronts and other clothing brands have already made use of mobile payment to explore the O2O operation mode.
There are no essential differences between UNIQLO's access to Alipay and these brands, but UNIQLO is the most popular fast fashion brand at present.
Garment industry
Having a greater impact, access to Alipay will play a leading role in other clothing brands and speed up the pace of garment industry access to mobile payment.
- Related reading
Taobao Clothing Turnover Continued Growth Of Double 11, Double 12 What Strategy?
|
Hundred Round Pants Industry Intends To Use 2 Billion 710 Million Yuan For Cross-Border E-Commerce Platform Construction And Other Projects.
|
1~8 Shishi Textile And Garment Industry Output Value Reached 30 Billion
|
- Accounting teller | Difference Between Group Company And Limited Company
- Law lecture hall | Supreme Law: The Standard Of Sentencing For Acts Of Infringement On Internet Dissemination Has Been Clearly Defined.
- Attract investment | Our Province Will Build "Big Wuhan Fashion Industrial Park".
- Accounting teller | Run Non Taxable Services
- Competition area | National Youth Campus Fashion Design Competition Starts
- Accounting teller | Mixed Sales Behavior
- Power flow analysis | Louis Vuitton 2011 Spring And Summer Women'S Wear Interpretation Of Chinese Customs
- Accounting teller | Basic Accounting Knowledge: Decision Making And Business Decision Making
- Power flow analysis | Stella Mccartney 2011 Spring And Summer Women'S Clothes Are Easy And Sexy.
- Accounting teller | Procedures For Accounting Pfer Work
- Windbreaker And Dress Show Elegant Temperament.
- EP Ya Ying'S Theme Show Dress Exhibition Of "Heaven, Water And Land" Was Held
- Even If WAL-MART Sells Cheap, It Will Not Affect Its Operation In China.
- Zhao Yingguang: The Internet Is A Revolution.
- 余豐慧解讀貨幣政策該如何出招？
- In The Field Monetary Fund Can Not Redeem Investment, Prudent Vision Must Be Long-Term.
- LV, A Luxury Goods Giant, Is Facing Closure In Parts Of China'S Second Tier Cities.
- The Economic Slowdown Is Affecting The Employment Market, But There Is No "Layoff Tide".
- Bond Funds Have Issued A Restriction Order Due To A Return To Capital Interest Rates.
- Growth Of China'S Outward Foreign Direct Investment In The First Three Quarters