The famous clothing brand, Yin man, is one of the brand businesses benefiting from Jingteng plan cooperation.

When it comes to participating in the Beijing Teng plan as a pilot business, he said the preparatory work began as early as September, mainly because of a win-win situation.

Jingdong and Tencent want to give customers a better experience to get through the data between the two platforms, and Yin man is just in an upward stage, which needs to better integrate the traffic flow of each channel.

"The development of Yin man has been relatively steady in recent years.

Fang Jianhua, the founder of the brand, has seized the opportunity several times.

For example, we should attach importance to brand building, double 11 strategies, products from the market segmentation, and precise positioning in "cotton and linen", "literature and art" and so on.

Based on this, the man has quality products, accurate brand positioning, stable customer groups and mature online operation system.

According to the data provided by the other side, in October 2015, under the help of Beijing Teng plan, the average daily UV growth rate was 252%.

How did such a result come about? For this reason, the head of EMMAN said that on the one hand, he added a million yuan budget on the basis of the original advertising cost, and screened out suitable users to advertise through Jing Teng plan, which effectively increased the volume of traffic and the quality of traffic.

"In addition, it has constantly improved its demand in terms of products, vision, etc. with the Beijing Teng plan, and the customer's return rate has also improved. In addition, it will fully cooperate with the platform activities to match the station's resources in depth marketing and enhance explosive force during the promotion period.

Provide user attribute data + media traffic data, combined with Jingdong shopping behavior data, provide data analysis report for Yin man. Based on user portrait and relational chain, EMMAN mining similar users, expand the audience to display relevant advertisements, match the resources of Jingdong station to do deep marketing together.

It is understood that Fang Jianhua, the founder of the EMMAN brand, is a study

Origin, as early as in 90s began to open a small garment factory in Guangdong, and the early use of e-commerce platform round its brand dream.

With the domestic platform

As a result of the growth, EMMAN quickly became the leader of the Amoy brand.

However, after the concept of "Amoy brand" came out, in recent years, apart from a few enterprises such as Inman and Han Du, many brands are facing certain bottlenecks. Some have "vanished everywhere", others have been bought, others are looking for a way out.

It is worth noting that in July of this year, when the whole nation was frying the Internet +, Yin man began to lay down the line shop, and took the whole channel mode under the line, online and offline. As of now, 71 shops have been successfully opened and 120 have been signed.

According to the description of the Beijing Teng plan by Xin Li Jun, as well as the vision of the future development of clothing O2O services, Jingdong can provide users with more user behavior analysis data in order to provide more user behavior analysis data, so that the brand can put more precise marketing into the future.

These are also the favorable closed loop for enterprises to get through online and offline.