In the past few years, Amazon's ambition to make a difference in the fashion industry has been clear. From the beginning, it said it would become a luxury electric supplier, sponsor New York men's clothing week, build the world's largest studio in London, and join hands in India.

Established its own brand...

Unfortunately, after all kinds of efforts, people still didn't think of "fashion" with Amazon.

However, they decided to take another big move.

Obviously,

A sexy name will be given to the clothes that you produce.

Its move is not so puzzling: the traditional sales channels are disintegrating. If WAL-MART can sell so many clothes, why can't Amazon? The customers who buy shirts of 200 shirts may not be the target audience of Amazon, but the possibility of buying 20 US dollar jeans is probably.

And in July,

According to a report, Amazon's clothing sales in 2015 are expected to reach US $16 billion, and will become the largest clothing distribution and retailer in the United States in 2017 years, more than now in the first Macy store s.

Currently, the world's largest apparel retailer is inditex, the parent company of Zara, with sales of $23 billion 800 million last year.

Jeff Yurcisin, vice president of apparel department of Amazon Fashion, is also CEO of its Shopbop. Recently, Amazon will set up a free clothing brand at the WWD's clothing and retail CEO summit.

"For Amazon, customers love brands. We have many brands. This is also a big part of our business.

There are always some reasons why customers like brands do not want to sell on our platform. We will produce similar products to make up for it.

That is to say, Amazon should not only be a retailer, but also be a manufacturer.

Of course, manufacturing does not necessarily mean that there is a factory in itself. If you look for a few designers and ask the factory to order, who will not?

Amazon has previously made food and clothing its two most important sectors, and announced in May that some of its own food brands will be launched.

The brands currently stationed in Amazon Fashion include Calvin Klein, Levi 's, Kate Spade, New Balance, PUMA and New.