President and CEO of Nike announced the development of e-commerce business in the next five years.

It indicated that the sales target of Nike was 600% growth in five years, that is, from 1 billion US dollars to 7 billion US dollars in 2020.

It is reported that Nike's current

It accounts for only 2% of total sales ($30 billion 600 million). In the next five years, it will strive to increase the proportion of electricity supplier sales to 14%.

Christian Shi, head of customer relationship management, said: "establishing a link between companies and consumers is very important, especially the improvement of user experience, which can increase customers.

It enables consumers to buy their favorite products.

If the emotional experience is positive, then he will come again next time. "

Shi did not disclose the current sales situation of the stores under the Nike line. It only implied that the momentum was good, and indicated that it would further explore the unmet needs of consumers and continue to work hard for a complete market.

Nike said that by 2020, its electricity supplier sales target is $50 billion, that is, electricity supplier sales will account for 1/3 of the company's total sales growth.

It said that in order to achieve the expected goal, Nike will strengthen three marketing strategies: first, increase the choice of domestic and foreign mobile devices such as smart phones and tablet users; two, expand the business of e-commerce to the global market; three, strengthen the full channel operation mode, and further integrate the online and offline sales.

In fact, Nike is also trying to attract online consumers to cross border online shopping and encourage them to buy products that their Nike line stores do not have.

At present, it operates independent e-commerce websites in China, the United States, Japan, South Korea, Brazil and many European countries, and will also launch e-commerce sites in Canada, Switzerland and Norway.