The rapid growth of cross-border electricity providers is expected to total 1 trillion in 2020. Despite the rapid growth of all types of brands, the current leading brands are small and medium sized brands. Their share in Alibaba's total merchandise trade has increased by 10% over the past 3 years.

Bain's "Internet brand and brand internet" report released yesterday pointed out that in the current trend of e-commerce development, in addition to the growing growth of mobile e-commerce, another major trend is that the market is becoming more standardized. B2C will further expand the market share. It will grow at an annual rate of about 30% from the current market share of about 50%. It is expected that online trading will reach 70% in 2020. In addition, Cross-border electricity supplier The rapid growth has made the "buy the whole world" a reality, and is expected to achieve a compound annual growth rate of 30%, which is expected to reach 1 trillion yuan in 2020.

" Electronic Commerce In China, a large number of large brands are sticking to solid channels, and they are reluctant to join the ranks of electric providers. Ding Jie, head of retail and consumer goods business in Bainan Greater China, said that the initial stage of China's e-commerce development was dominated by C2C mode, and consumers were more concerned about prices. Most of the products were small and non branded products. Over the past few years, the trend of "Internet branding" has emerged, that is, consumers' awareness of the pursuit of quality brands and products has gradually increased.

According to the report, in spite of the rapid growth of all types of brands in the wave of Internet branding, the current leading brands are small and medium sized brands (including regional brands, Amoy brands and non famous brands). Alibaba The share of total merchandise trade has increased by 10% over the past 3 years. Small and medium-sized brands are often favored by products and services that are more flexible and responsive to consumer demand. This gives the big brands a wake-up call, because they have invested heavily in building barriers to competition in the digital world.

Under the tide of the Internet, how can a physical retailer need to be transformed so as not to be abandoned by the times? Han Weiwen, director of the retail and consumer goods business in Bain, China, pointed out that the convergence of online and offline businesses is accelerating, and that the future retailers will polarize in the future, either as a large flagship store or as a "small satellite store".