The world-renowned wrist watch brand CITIZEN has announced that since November 2015, miss Hebe Tian, the famous singer of Taiwan, has been officially appointed as the spokesperson for the brand image of the Greater China region.

Hebe Tian, who is independent and fresh in temperament, has served as spokesperson for CITIZEN in Taiwan for three consecutive years. It has been a perfect interpretation of CITIZEN's brand spirit and provides support for every real image of women. Since becoming an independent singer, Hebe has been constantly challenging and trying in its own field. Using action to make yourself better is the core spirit of CITIZEN global brand strategy BetterStarts Now.

CITIZEN's ideal brand spokesperson is the person who recognizes and practices this spirit: no matter what achievements he has made, he always believes in the limitless possibility of making the world better. Hebe "I am not just a spokesperson for the brand, but a close integration with CITIZEN," he said. All along, the upward and active Hebe Tian has deeply affected and LED fans. CITIZEN believes that her role as a spokesman for the Greater China region is bound to enrich the spiritual connotation of this concept, thereby affecting more fans.

Together with Hebe Advertising in autumn and winter The image of CITIZEN is a series of EC1032-54W. Wrist watch The pink gold stainless steel dial and strap bring a touch of elegance to autumn and winter. The two color digital dial with white dial is full of fashion interest.

Functionally, the wristwatch is equipped with multi station radio function. No matter in the United States, China, Europe or Japan, it only needs to choose the name of the time zone representative city. The watch automatically receives the standard time radio wave signal correction time of the local radio tower, and the time difference conversion is relaxed. In addition, CITIZEN core technology provides power support for light kinetic energy. Any visible light source can charge the watch, without changing the battery frequently and stabilizing the environment.

In the product and publicity, the Better Starts Now concept is also implemented. In the image of autumn and winter, we strive to show the true state of the spokesperson: Hebe stroll along the grasslands in a light green autumn dress, deduce the 2015 CITIZEN autumn and winter women's fashion, soft and firm eyes reveal the confident confidence that every moment can face challenges, and convey the belief that "every moment is a brand new start".