As a new business mode, e-commerce has penetrated into various fields such as production, circulation, consumption and so on. The rapid development of e-commerce in China has shown great vitality and is becoming a new engine for China's economic development.

In 1~9 months this year, the volume of e-commerce pactions exceeded 11 trillion yuan, an increase of 25% over the same period last year.

The volume of pactions increased by 21%.

The paction volume was 2 trillion and 590 billion yuan, an increase of 36%, far exceeding the turnover of B2B. In the retail volume of online retail pactions, the physical commodity trade reached 2 trillion and 100 billion yuan, an increase of 34% over the same period last year, which is 24 percentage points higher than that of the total retail sales of social consumer goods.

In the field of development,

And cross-border electricity suppliers should be the two key areas for future development.

At present, the proportion of rural netizens is still very low, only 27.9%. However, with the improvement of the rural population's cultural level, the improvement of rural network infrastructure, and the continuous improvement of e-commerce environment and shopping environment, the rural online retail will soon usher in a significant growth.

It is worth mentioning that in 2014 many industry people believe that the first year of cross-border electricity supplier imports.

Since last year, traditional retailers, domestic and overseas e-commerce giants, including start-up companies and logistics companies, have been planning cross-border e-commerce.

A series of policy documents of the State Council have done top-level design for cross-border electricity providers, and also pointed out the direction of development for cross-border electricity providers.

Judging from the size of the users, clothing shoes and hats accounted for 75.3% of the online shopping market in 2014, and became the first category of online shopping. Because of the high gross profit and the high rate of repeat purchase, clothing shoes and hats have always been the main source of profit for online retailing, attracting many electric providers to actively invest in this market.

From the perspective of development mode, O2O is the biggest hot spot and the trend of development in the future. In the first half of this year, the scale of O2O market in China reached 300 billion yuan, an increase of nearly 80% over the same period last year, far exceeding the overall growth rate of online shopping and B2B.

The industry generally recognised the development potential of O2O. O2O will also become the next trillion level market in China after online retailing.