This season is in Milan.

The Gucci (Gucci) show became a hot topic for everyone.

But the brand's 2017 early spring holiday series will be held in London.

Not long ago, Karl Lagerfeld announced

(Chanel) the 2017 annual early spring holiday series will be held in Havana, Cuba, on May 3, 2016.

Louis Weedon (Louis Vuitton) announced this month 2017 early spring vacation series will be held in Rio De Janeiro.

This is the first time Gucci has been there.

Show up, dare not time undecided.

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Recently, Gucci (Gucci) invited artists to make two creative works on Instagram, replacing Gucci's new clothes with many famous paintings, so that they could meet strangers.

Now, just enter the label of #GucciGram on Instagram, and you will see a large wave of familiar art works on the official account of Gucci.

Gucci Gram can be regarded as another step towards Gucci's digitalization.

Alessandro Michele, creative director of Gucci, said: "the project called Gucci Gram is just talking about the beginning of different stories, and we will give artists great freedom to create."

Because of the unfettered creation, the "small artists" responded positively, putting two totems of Blooms and Caleido into famous paintings, sometimes harmonious and sometimes very abrupt, but very much in line with Gucci's brand new spirit of "contemporary is out of date".

The project also opened a special page on its website. People can see every detail of the new works on the website and Instagram.