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In The Era Of "Internet +", Does The Outdoor Industry Have Its Own "Three Carriages"?

2015/11/20 10:41:00 25

Outdoor IndustryBrandProduct

"Internet +" thinking is to create "one by one lead" and realize the global "interconnection" strategy of ideological change.

Outdoor industry

Practitioners should break the inherent thinking and upgrade to the "Internet +" thinking mode.

Only by upgrading cognition can we promote the pformation and upgrading of the entire outdoor industry, so as to promote the pformation and application of information sharing, data mining and new models and new achievements, and achieve a historic pformation to the "service system".

 

Ma Yun released the "three carriages" of the future of Ali in the 2012 global electricity supplier conference: platform, data and finance.

In the past three years, Ma Yun's "three carriages" are moving forward.

In the era of "Internet +", does the outdoor industry have its own "three carriages"? It includes: information sharing, data mining and mode application.

Part

brand

Business has opened up stock information to stakeholders such as dealers, friends and outdoor camps, which greatly promoted the development of the stock market.

product

Sales, inventory optimization and brand development.

"Information sharing" is undoubtedly the "three carriages" of "head horse".

Structural adjustment, pformation and steady growth are the inevitable requirements for domestic industry to adapt to the Internet + era.

China's outdoor industry maintains a growth rate of more than 30% every year. There is no doubt that it belongs to the blue sea industry.

However, compared with the industry, the outdoor industry is characterized by "scattered, small and weak".

Outdoor industry is also facing the pressure of pformation and upgrading.

If there is no big data and data mining foundation, how to adjust the structure and mode of outdoor industry will undoubtedly fall into the trap of "beating the head".

To avoid falling into this trap, we must dig out its regularity and trend data on the basis of information sharing and form big data, so as to innovate the development mode and let the whole outdoor industry take a more rapid and benign road of development.

"Data mining" is the "three horse carriages" of "sweat horse".

The rapid development of outdoor industry is undoubtedly the inevitable result of technological innovation (innovation of new materials, etc.), channel innovation (upgrading traditional channels to e-commerce channels, etc.) and mode innovation (B2C, o2o, etc.).

In the Internet + era, outdoor industries should form more models based on data mining to better serve the public's outdoor recreation and sports needs, and are in urgent need of mode innovation and application.

The innovative application of outdoor industry mode should combine cloud computing, big data and Internet of things perception technology to serve the needs of individuals and groups in outdoor recreation, hiking, riding, camping, traversing, extreme and polar mode.

The application of mode innovation is a new engine to promote the sustained, rapid and healthy development of the outdoor industry. He is like the "stallion" of the outdoor industry, which determines the direction of development of the outdoor industry and the future of the industry.

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