The traditional retail industry in the United States is experiencing unprecedented impact of online retailing.

Although online shopping has been developing in the United States for a long time, it has not been until recent years that online shopping has truly become the main competitor of traditional shopping malls.

American consumers have begun to turn to the Internet to find products they need.

At the same time, the second-hand market in the United States is very hot. Besides cars, bicycles, sports equipment and even electrical appliances can find second-hand sources. These factors have made the big shopping malls crowded by customers in recent years.

Ron Friedman, chairman of Marcum retail sales group, said, "businesses must have enough discount to attract customers from warm beds and go shopping.

Businesses have little choice in this regard.

The recession of the US economy changed the way businesses run retail businesses.

Today's customers are becoming more and more critical about the demand for discount.

Since the 08 financial crisis, the United States has not fully recovered its strong economic development.

It takes years of growth to finally come true. "

Goldman Sachs also recently analyzed retail sales.

Analysts said that the low price competition mode of online stores and so on will further pmit the trend of overall commodity price decline to the retail sales market.

Whole

The price level will continue to slide.

The National Retail Federation this year reduced the value of retail sales to year-end retail sales from 4.1% last year to 3.7%.

The agency believes that retail sales in the US will not reach the level of last year.

Traditional retailers, such as T.J. Maxx and H&M, are also relatively pessimistic about price expectations.

Now the shop is cheap and the operation has been relatively perfect, based on the factory direct sale.

It also saves a lot of cost, which makes the old store located in the center of the city, luxurious decoration, and highly trained personnel.

The great impact.

In the face of price war, it is difficult for big stores to compete with online stores, and this trend further reduces the overall retail sales price level in the United States.

At the same time, the huge surplus inventory of large enterprises is also a problem.

Terry Lundgren, the chief executive of Macys, a US retail giant, warned that "the current stock market will inevitably lead to more discounts this year."

This will further reduce the value of retail sales.

But the industry also pointed out that the biggest change may be the psychological state of the American consumers themselves.

After years of experience, consumers in the United States are tired of the tricks of the year, and they no longer rush into shopping malls during big rewards.

Because they know that if they wait long enough, businesses will always reduce their prices.

"Everyone likes discounts," says Steve Barr, director of PriceWaterhouseCoopers.

Will businesses stop discounting? Now the situation is that no one has stopped.