Christmas advertisements are often associated with the spirit of warmth, reunion and gratitude, and Santa Claus always brings happiness to people, but he is "abused" in the latest ad in Coach.

The latest in Coach

The end of the global cruise Santa Claus finally returned to the Arctic home on the 26, ready to drink a cup of milk to sweep away fatigue.

Just then, a strange fashionable girl suddenly visited. Santa Claus opened the door, but was knocked down by a blow.

She went straight into the room, opened Santa's locker, and picked out a lot of gifts.

A series of bags left happily.

Before leaving, don't forget to change your evaluation from "naughty" to "great praise" in Santa Claus's evaluation system.

This advertising short film is obviously abandoned in Coach.

Later, I want to further draw the young audience through relaxed style, but the audience may not buy this kind of "humor".

Some netizens commented:

"What is the logic of this advertisement? A lady attacked Santa Claus because she was" naughty "and didn't get the gift. I don't care how good Coach is, but I think they should be more virtuous in public communication.

"I think this is really a negative marketing. It is not polite to suggest that it should be removed or replaced, and it does not convey the good qualities of the brand."

David Duplantit, director of global marketing and digital customer experience at Coach, said they wanted to show the humorous side of the brand in an unusual way during the Christmas season.

"We want to show that Coach is a holiday gift that people dream of through easy and interesting videos," he said. "Creative Droga 5 has achieved this cleverly."

"Opportunities to cooperate with famous fashion brands like Coach are rare. They are not too serious, but create a relaxed and joyful festive atmosphere."

Alexander Nowak, creative director of Droga 5, said.