European Electric giant Zalando has shaken the global fashion industry. It is eager to change its business model and is changing from online shop to fashion industry.

Infrastructure.

Since 2015, Zalando has decided to increase the function of electronic business infrastructure and system services, so it has increased the number of software developers from 500 to 2000.

Zalando co founder Robert Gentz said: "Zalando wants to provide an operating system for the entire fashion industry.

Everyone needs fashion every day. In the next ten years, I am not sure whether there are cars or mobile phones, but I am sure you will not wear clothes. "

In the recent Wired Retail event in London, Gentz described how China's trip allowed Zalando to rethink its business model and determined to become a fashion technology company. He also talked about how closely online and offline shopping is closely linked to China's retail market, and how 90% of online orders can be processed on the same day. He also explains how retailers can use WeChat to recommend products that customers may want to buy.

Zalando, which has a history of 7 years of electronic retailing, is still active in 50 countries. It has 3 billion euro earnings, 16 million customers and 9000 employees, becoming the largest employer in Berlin.

At the end of last year, the company was listed on the German Stock Exchange, becoming the largest technology IPO in the past decade.

"After the initial public offering, we began to think about the serious question: what is happening in Europe and what can we learn from China?"

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Gentz says Zalando is aware that Europe needs to improve its retail ecosystem.

"If the brand is closely linked with consumers, retailers are closely linked to the logistics network, and everything is closely related, then the whole retail ecosystem can provide a better operation experience for all."

At the event, his American singer Pharrell Williams released a photo of yellow sneakers in Instagram as an example.

How to run the ecosystem, and explain that Zalando's visual identification software and designer team will identify shoes according to the requirements of customers, recommend different colors and spot products for customers to choose, and provide quick delivery.

This retail ecosystem is all inclusive and requires a variety of retail factors, including local inventory, last mile delivery, visual identity, designer and POS payment system, etc., and Zalando is confident that such a software can be provided.

Gentz said that Zalando has made various efforts in Berlin, including three hours of service. Designers also communicate with customers through Whatsapp or telephone, sending fashion Collocations to customers. If consumers retain the matching, designers will be commissioned by design to start making fashion.

In order for technology to meet standards, it needs to pform its internal working methods to attract more engineers. Zalando now has 1000 engineers, but it hopes to increase to 1800 by the end of 2016.

Gentz calls the new work method "full flexibility", mainly for fine work and self-development of small teams.

At the same time, it also opens the platform to engineers so that they can use any tool that can quickly complete their work.

"I believe our engineers will make the right judgement," he said.

In the past, Zalando received nearly 200 applications every month, and now it is 1000.

Gentz added: "our ultimate goal is for individuals.

Go through all kinds of hardships to improve yourself, so that the fashion industry is more efficient for consumers and businesses.