Recently, American Eagle Outfitters Inc., a young apparel retailer in the US, has released a financial report.

This report is a really inspiring bell for AEO.

Since Jay L.Schottenstein, the interim chief executive who took office in January 2014, launched the brand's "rapid recovery" policy, AEO also recorded significant growth in sales and profits in the three quarter financial report.

In the three quarter of October 31st, AEO revenue rose 7.6% to 919 million 100 thousand US dollars, slightly lower than the US $927 million 400 thousand expected by the market.

Mary Boland, chief financial officer of AEO, revealed that her brand in the holiday season maintained a 40% discount level in the same period last year after the earnings conference.

Of course, in this war of youth growth and market competition, Jay L.Schottenstein's AEO is not necessarily the last winner.

And the product chain is extremely challenging today. It's hard to say who killed the devil. Just as we couldn't predict a year ago that AEO would regain its brand recovery.

Because of Jay L.Schottenstein's brand last year

AEO finally got rid of the brand's market downturn and announced its first external takeover last month, spending $11 million to buy Tailgate Clothing Company, a domestic clothing retailer.

This behavior has finally been made.

He won the position of the leader of the group.

The chief independent director, Michael Jesselson, commended Jay L.Schottenstein for its wise decision in the statement.

By contrast, the ARO days for young apparel retailers are not so good. In the latest financial reports, they are expected to record losses for thirteenth consecutive quarters.

But the key is that Jay L.Schottenstein has finally secured AEO's fixed CEO position.

This may be a great joy for him, though Jay L.Schottenstein and his wife have long held shares in AEO7.6%.