The market environment is sluggish, but

Interest in art exhibitions has not diminished.

Recently, GUCCI, which has been branded by friends circle, has been on the "exhibition" of Dior, Louis Vuitto, HERM S, CHANEL and so on. It is basically in a rhythm of three days, five exhibitions and one exhibition.

So big is so fond of art exhibitions that they just want to boost their powder?

The most commonly used way to display luxury brands is to invite a few artists to create around a common theme and co design with the brand's design. GUCCI's "past / unexpected" exhibition and Hermes Wanderland exhibition are just like this.

Of course, these exhibitions have a common feature: free exhibition.

This has enabled more and more ordinary people to get access to real luxuries and not to pay a penny.

At the end of 2015, the "LOEWE Chance" exhibition of luxury leather brand "Chance Encounters" will also be held in the newly opened LOEWE Miami store.

Different from the overwhelming majority

The exhibitions held by the brand do not include the products of LOEWE, or even the connection with J.W.Anderson design.

Designer J.W.Anderson himself also said that I hope these works of art that bring inspiration and touch can interact with and interact with viewers.

In fact, apart from art, design, brand culture and history, in order to better achieve the goal of building brand image in front of young people, interaction is also a luxury business.

A very important link.

For example, Gucci (Gucci) has already seen the mirror house of the exhibition. It is believed that people who are attracted to the "most suitable room for self study" are not in the minority.

Louis Weedon (Louis Vuitton) "Series 3" exhibition designed a virtual reality interactive plate. Chanel (Chanel) Boyfriend watch show has interactive forms of wrist watch tattoo, self timer corner, and Chanel's "Ladies exclusive" exhibition encourages visitors to release photos on social media.