"Double 12 member conference", "anniversary of your arrival", "double 12 shopping multiple times"......

This Monday, Shen Cheng Department Store's promotional information about double 12 is constantly.

Reporters interviewed in December 9th learned that from November to the beginning of this weekend, Shencheng general merchandise department has held three promotional activities of large and small, so frequently.

Under the bombing, the purchasing power of consumers has been exhausted.

Although the industry recognised the fact that "frequent promotions reduced purchasing power", the department store's move was helpless.

"The market cake is so big, where there is promotion, the share will be more. If we have not done any activities, it will give consumers a feeling of not being busy, and it will be very unfavorable to the operation of the shopping mall."

A person in charge of marketing department of a large shopping mall in Shenyang told reporters that doing activities on the one hand can stabilize customers and raise concerns. On the one hand, they can rush to the end of the year to complete the annual sales task.

From November to December, Shenyang department stores could be promoted continuously.

First, a PK battle between the double 11 and the electricity supplier; after November 26th, a Thanksgiving return was held; on the coming weekend, many shopping malls held double 12 promotion; and the Christmas at the end of the month was the carnival which was never absent in the industry.

The upcoming double 12 promotion, Miss Shen Cheng Bai received a message from the Zhongxing mansion to the members. The contents were as follows: the birthday bonus had been sent to the membership card.

Although Thanksgiving has not been an important holiday for Chinese people, shopping malls have targeted promotional activities. For example, the Xing long family launched "500 yuan to give 500 yuan Thanksgiving voucher".

According to Tmall data, double 11 day,

The trading volume was 712 million yuan a day, up 65% over the same period, the first place in Liaoning province. Men's down clothing, flat-panel televisions, boots and facial care suits are the top five of Shenyang's favorite products.

"Double 11 I have bought down jacket and cotton shoes on the Internet, bought a hat and some household products on the Thanksgiving Day, and some online shopping products have not been unsealed, but I do not intend to buy them this week."

Ms. Cui said.

Another consumer said he wanted to wait until Christmas at the end of the month.

A department store official, who declined to be named, told reporters.

The promotional activities did play a certain role, the turnover increased significantly, but Thanksgiving Day was not ideal, and the turnover was almost no growth year by year.

In response, people in the industry analyzed that frequent promotions were an important reason for the attractiveness of consumers.

"There are activities in stores and weeks, and consumers have preferences when shopping at any time. Naturally, there is no need to shop in festivals."

A salesperson on the third floor of the commercial city told reporters that when the sales promotion was strong, many people came into the shop, and the waiter Gu Bu came over. The shopping experience of consumers was not good. It was also a reason for the loss of customers.