Some people say that sales promotion can boost the sales volume of the market. It is a sharp weapon for the brand to open up the market and a magic weapon for the terminal to expand its sales volume. However, after several years of mutual rip off between brands and terminals, sales promotion activities gradually lose its power. You discount, I give gifts, the same way, the lack of new theme of activities, so that consumers are already numb, and will not be interested in promotional activities. So now the terminal Sales promotion In recent years, it seems that it has lost its proper functions, so that the world is lost. How can it be successful?

There are many ways to promote sales, such as buying gifts, discounts, joint promotions, thematic promotions, on-the-spot try, consumption scorecards, cash return, limited time rush, community promotion, special price promotion, and so on. These promotional activities have their own advantages and disadvantages. How to use these promotional methods flexibly is a requirement. Terminal providers According to the local consumption environment and customs and habits, and many other factors. In addition, these promotional activities can not be copied completely. Terminal providers should formulate effective promotion methods according to their consumption characteristics. If the site is tried on, it will achieve satisfactory results in the south. Therefore, in line with local conditions, we can make good promotional activities.

Being cheap is a major characteristic of consumers. Therefore, we should give full consideration to this aspect when we do sales promotion, so that the sales promotion will be successful. A few days ago, a brand of household clothes made a "one yuan buy a set of household clothes" activities when the new shop opened, because the discount rate was unprecedented. Therefore, it attracted many consumers. On that day, the store was crowded with people. On the one hand, the brand achieves the effect of publicizing the brand image through activities. On the other hand, through such activities, we can open the market quickly and lay a good foundation for follow-up business.

Foreword: mainly refers to simple market background analysis, market dynamics and so on.

Promotion time: generally it is arranged before a specific holiday day, mainly considering the factors such as weekend and holiday length, etc., and according to the size of promotion expenses, the cycle of activities is arranged flexibly.

　　 Promotion purpose There must always be a goal in doing things. Sales promotion is definitely a prediction purpose. What kind of results does terminal promotional activities want to achieve in order to increase sales or to curb competitors? This is a must in making plans.

Sales promotion theme: the theme is the key and core that should be expressed in promotional activities, so that promotional activities can be effectively spread. The theme should be concise and concise, which can effectively attract consumers and facilitate publicity.

Promotion content: This is the core part of promotion. What is the specific content of this promotion activity and what method is adopted? It must be clearly described in the plan.

Implementation steps: such as the display method of gifts, promotion of POP display methods, etc., in detail, you can also create a calendar, arrange the production cycle of gifts, etc., so as to carry out promotional activities in a timely manner.

The implementation of sales promotion is very critical. Different execution of the same store is really different. It would be better if there were some advertising matches. If you do some advertising with the media, you can attract popularity. In the implementation of sales promotion, the terminal business should first divide the system of the executive personnel into a system. Only when each staff member has clear functions can the sales promotion be arranged in an orderly way. Otherwise, if people encounter more people and the management is chaotic, the sales promotion effect will be greatly discounted, and the expected goal can not be achieved.