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When traditional enterprises feel at a loss, some entrepreneurs see opportunities.

Recently, Liu Qiangdong was visiting.

"Pan Tan Hui" and Pan Shiyi, who were talking with real estate bigwigs, expressed their views on the economic downturn and the collapse of a large number of enterprises. He said: "when a country's GDP growth slows down, the days when the rough, energy consuming, and no technological enterprises can make money are no longer available.

But this is a good opportunity for the rise of a country's brand. The next 20 years will be a great opportunity for China to have globalized brands.

Liu Qiangdong's rise of Samsung, Panasonic and other brands shows that Japan and South Korea have gone through the same process: the accumulation of GDP in the extensive way of development, and when the GDP growth rate is less than 8%, the pressure of competition and survival has produced another great brand.

China's economic pformation and industrial upgrading will be extremely difficult if the counterfeit goods are not killers and the quality of competition is low.

Speaking of who should be responsible for counterfeit goods.

"It is not the responsibility of any company," he said. "Every department in the whole society should shoulder the responsibility. The government must assume responsibility first, and the network platform should also assume responsibility. Consumers should abandon the unhealthy consumption values."

To build a great brand like apple, we must first resist the impact of piracy and counterfeit goods.

In an interview with the famous host Bai Yansong at the world Internet Conference, Liu Qiangdong clearly stated that the rampant counterfeit trade had brought great harm to the national economy and industry innovation. China did not have a world-famous brand. It was not that the Chinese had no talent, but that the protection of intellectual property rights was not enough to curb originality and innovation.