Not long ago, Burberry was bogged down in the Hongkong market and forced to join the branding sales promotion campaign. However, compared with Prada, Burberry is obviously more active in seeking remedial measures.

This time it is ready to play technology.

According to foreign media,

Shortly after completing its 2016 autumn clothing conference, a new technology will be announced as a brand new marketing solution.

The last technical cooperation between Burberry and Google was June 2013.

Using lip detection technology, customers can send a digital kiss to their loved ones.

Burberry this time is the second time to cooperate with Google, launching "The Burberry Booth" activities at flagship store in Regent Street, London.

It is reported that the activity can be real-time.

The technology, by the customer "personally" deduce the Burberry advertisement big piece, lets the customer "replace" the model in the video frequency to become the advertisement main character.

Through Burberry Booth, customers can create an advertising blockbuster of 15 seconds with the celebrities who appear in the advertising blockbusters of the season. At the same time, the clips will be sent to customers immediately after the clipping is completed, and customers can also share the social media.

However, in this regard, the industry has held two different attitudes. One group thinks that Burberry Booth looks vulgar. It is very important for traditional physical retail to increase entertainment. However, Burberry is a luxury brand, and Warby Parker and Reformation have already used similar activities.

But another group thinks that Burberry Booth's practice has achieved the video mode, contrasting the brand similar activity patterns, and entering a truly complete experience, is a very cool cooperation.