The weakness of the Luxury Retailing Industry in 2015 led to the expansion of many brands and began to concentrate on running a sophisticated flagship store.

Recently, Diesel, the fashion pioneer of the cowboy industry, came to play.

。

This store, opened in Madison Avenue, New York, takes the concept of "home". At the same time, the Japanese design studio Wonderwall is invited. The whole design scheme is completed by the designer Masamichi Katayama and the art director Nicola Formichetti of Diesel, with an area of 2800 square feet (about 260 square meters).

It is said that the sofa and cabinets in the shop are all antiques.

But the combination of electronic screens and carpets, though rare, is not illegal.

The latter was inspired by the cellar.

You can see that the rack of clothes is always attached to the ceiling from the ground, and is separated into layers, just like a wooden frame where bottles are placed.

Outside the store, if you observe carefully, you will find that the facade is composed of multiple "V" characters, representing the V line of Diesel standard five Pocket Jeans.

And in accordance with

According to the founder, this is just the first demonstration store for Diesel's new global retail strategy.

The new strategy will focus on improving customer's store shopping experience.

The same concept will be used in several other new stores around the world in the next three years.

The store divides the space into the concept of the anteroom and living room, and designs a private space inspired by the cellar in the back of the shop.

This big pen is very bright.

In the center of the shop, there is a device made of stainless steel and glass, which shows the most core product of Diesel jeans. The rough concrete floor is paved with Persian style carpets, and the ceiling is made up of 10 pieces of wood, and the high screen of the wall is responsible for playing digital art works.